What does your Nokia say about you? Do you think of it in terms of 'entry-level', 'mid-range' or even 'flagship'? Do they help drive our buying decisions or are they simply marketing terms? For most of us, these things don't really cross our minds but the guys over at Nokia Conversations have raised an interesting point – what defines a 'flagship' phone?
The dictionary describes Flagship as “the best or most important thing owned or produced by a particular organization”.
Now, this clearly sounds like the Nokia N95, if not the forthcoming Nokia N97. After all, most people will assume that the flagship model is the leading exponent of tech and features.
However, are there other factors that should come into play? Does the most affordable, or the handset that has sold the most, best extol the virtues of a company and its brand? This is an idea that follows neatly on from the announcement earlier that the Nokia 5800 is the best selling music player of 2009. Does this make it a flagship product, or simply in marketing terms is it a 'Hero' product.
Would you buy a device simply because you knew it to be the 'flagship' or 'premium' device from that company? Or are there other factors to take in to account? Let us know in the Comments below or get involved over at Nokia Conversations.