Comes With Music sets new user trends
Comes With Music is Nokia’s ‘all-you-can-eat’ music service that is pushing the perceived concept of what a download service should be. It’s early days for the service – it’s only available in five areas at the moment – but it’s already getting plenty of support.
When we saw a report over on Music Ally that looks in to the way people are using Comes With Music in different ways to conventional downloaders, we thought we’d take a look…
So you’ve got Comes With Music (CWM) on your Nokia phone and you’ve got your head around the idea that no one is checking whether you’ve reached your limit or not – simply because there isn’t one. Good.
The natural instinct is to download as much as possible before the record industry catches on. However, according to the report from Music Ally, CWM users are likely to download between 200 and 300 tracks in the first few weeks. That’s some pretty heavy going folks, and equates to around 20 or 30 albums each!
Then there is the range of music that is being downloaded. For instance, customers on Nokia Music tend to pick from across three genres. CWM users on the other hand have a far wider appeal and are willing, on average, to pick from seven genres. Obviously, when you’re free to pick and choose (once you’ve paid your entrance fee) trying out new stuff is a great way of experimenting with the service.
Old favourites, or steady Back Catalogue, seems to be popular, downloading 20 times more back catalogue than Nokia Music Store customers.
What we thought was interesting was that only 20 per cent of these downloads came over the air via the Nokia. The rest come from the PC desktop. This implies that people are still thinking about it in a traditional sense and only using it on the move when they ‘need’ to.
Or are people just being wary of their contract tariffs in these difficult financial times?
It’s a great insight into the way a service like Comes With Music can change the way we approach and use a service. If you’re using CWM has a look to se if your habits have changed. Discovered any great bands you wouldn’t have tried before? Let us know in the Comments below
Via: Music Ally