Nokia makes some great handsets and it's constantly improving the functionality of its software. That persistence has been rewarded, as Nokia handsets are now seen as the Number One choice for navigation in Europe. For more details on how Nokia became Number One for mobile navigation, join us after the jump..
Nokia is Number One for Mobile Navigation in Europe and Russia according to a study carried out by Frost & Sullivan. Nokia is the Number One choice for mobile navigation over other handset manufacturers.
Some 3119 interviews were conducted for this survey in France, Germany, Italy, Spain, United Kingdom and Benelux, in addition to 600 interviews conducted in Russia. According to the study, 62 per cent of the non-owners of a navigation system in Europe and 77 per cent in Russia consider Nokia as the leading brand for delivering mobile navigation. Additionally, over 72 per cent of the current users of a navigation system in Europe and 81 per cent in Russia vote Nokia as the best brand for delivering mobile navigation.
The study looked at 'perceptions, understanding, expectations and motivations' of European and Russian consumers towards navigation and location-based services. The aims were to look for satisfaction and awareness of different operating systems and feature sets therein.
The study also looked at users willingness to pay for different types of navigation, their features and location-based services as well as determining consumers' brand awareness and perception.
What does all this mean? It means you should be using the latest version of Nokia Maps 3.0, which just came out of beta and is now open for general business.