As 2009 approaches its final conclusion many companies will look back over the year as one of the most difficult in their history. After all, we’ve had a huge global recession, which affected consumer spending power and therefore phone sales - in short, 2009 was a difficult time to be in business. Fortunately, Nokia made it through, produced a lot of good devices, and made huge steps in re-inventing its Ovi Store.
However, as we all know, business waits for no man, so with this in mind, it’s time to look at five crucial areas of Nokia’s business model that Electricpig have singled out as crucial to success in 2010. Read on after the jump for more details.
Maemo
As we all know, the Nokia N900 is one hell of a device. However, it is a high-end device with a high-end price tag - basically, it’s not a mainstream device. Therefore, Nokia need to release a Maemo powered device, or devices, that would trickle down into the mainstream in early 2010. According to reports, Maemo 6 is due out in 2010, which means Nokia is continuing its trend of moving towards open source devices and letting devs create their own apps. Nevertheless, with the rise of Android, Nokia will have to be quick to the party if it wants to make a lasting impression.
A new UI for Symbian
One thing that is currently screaming out for some amendments is the Symbian UI, which, as many of you will know, is a tad clunky at times and due long overdue an overhaul. Fortunately, reports have suggested that Nokia have done just this, but because we haven’t seen any hard evidence just yet its difficult to get too excited. In short, we hope Nokia hurries up and gets the new UI out asap - and by asap, we mean early 2010, as Symbian has taken quite a kicking this year.
Ovi
As we all know, Ovi has seen a considerable overhaul this year with it becoming the central place for all Nokia’s music, services, applications, and downloads. Obviously, the consolidation of everything under one roof provides a better service and ease of use to Nokia users’. However, Electricpig seem to think Nokia need to increase its marketing campaign in 2010 to make more people aware of the power of the Ovi Store, especially if it wants to really take on Apple.
Comes With Music
Comes With Music is a fantastic service, and one that we’re huge fans off. However, since the arrival of Spotify on Symbian, they have been a few snide comments made regarding Nokia’s free music service. Nevertheless, if one looks at the situation rationally they’ll see that Spotify is no threat to Comes With Music. For instance, Comes With Music is free, allows you to download tracks, store tracks on multiple devices, and transfer stuff from your phone to your computer -- Spotify does none of these things. Again though, this is a case where Nokia will have to raise its marketing game, and really show people the benefits of their free music service.
Become a trend setter
Not so long ago Nokia was something of a trend setter, back in the days when the mobile phone industry was a simpler and less chaotic place. However, 2009 has seen something of a return to this trend setting form, partly with the Nokia N900 and partly with the companies choice to begin using Maemo OSs on its high-end devices. However, Nokia needs to ensure that it maintains this pace going into 2010 and continues it. Whether its applications like Nokia Locate Sensor, a new device, or a new Symbian UI, Nokia has to push itself to become a trend setter again, especially with all the competition it is no receiving in the from of Apple, RIM, HTC, Samsung, and soon Google...
What do you think about these five areas? If you’ve got any comments or thoughts on where Nokia should look to improve tell us about it in the comments below.
As 2009 approaches its final conclusion many companies will look back over the year as one of the most difficult in recent times. After all, we’ve had a huge global recession, which affected consumer spending power and therefore phone sales - in short, 2009 was a difficult time to be in business. Fortunately, Nokia made it through, produced some amazing smartphones, and made huge steps with Ovi Store. What's in store for 2010, find out as we take a look into the crystal ball...
However, as we all know, business waits for no man, so with this in mind, it’s time to look at five crucial areas of Nokia’s business model that the guys over at electricpig have singled out as crucial to success in 2010.
Mainstream Maemo
As we all know, the Nokia N900 is one hell of a device. However, it is a high-end device with a high-end price tag - basically, it’s not a mainstream device. Therefore, Nokia need to release a Maemo powered device, or devices, that would trickle down into the mainstream in early 2010. According to reports, Maemo 6 is due out in 2010, which means Nokia is continuing its trend of moving towards open source devices and letting devs create their own apps. Nevertheless, with the rise of Android, Nokia will have to be quick to the party if it wants to make a lasting impression.
New Symbian Interface
One thing that is currently screaming out for some amendments is the Symbian S60 UI, which is starting to look a little basic and so 2009. Fortunately, Nokia has already stated that the big change is coming and has already unwrapped its new interface. OK, we know we have to wait until later in the year before we get our hands on it but we want it now!
Ovi Store
As we all know, Ovi has seen a considerable overhaul this year with it becoming the central place for all Nokia’s music, services, applications, and downloads. Obviously, the consolidation of everything under one roof provides a better service and ease of use to Nokia users’. However, Electricpig seem to think Nokia need to increase its marketing campaign in 2010 to make more people aware of the power of the Ovi Store, especially if it wants to really take on Apple.
Comes With Music
Comes With Music is a fantastic service, and one that we’re huge fans off. However, since the arrival of Spotify on Symbian, theer have been a few snide comments made regarding Nokia’s free music service. Nevertheless, if one looks at the situation rationally they’ll see that Spotify is no threat to Comes With Music. For instance, Comes With Music is free, allows you to download tracks, store them on multiple devices, and transfer stuff from your phone to your computer - Spotify does none of these things. Again, this is a case where Nokia will have to raise its marketing game, and really show people the benefits of their free music service.
What do you think about these five areas? If you’ve got any comments or thoughts on where Nokia should look to improve tell us about it in the Comments below.
Via: Electricpig
