An annual report filed by Nokia with the US Securities and Exchange Commission revealed some interesting stats about the mobile phone market, and in Nokia’s performance in particular. With Nokia taking 34 per cent of a market that stands at a staggering 1.26 billion devices, things are looking good for the Finnish company. Read on to find out more…
The report filed by Nokia reveals an updated way of calculating mobile phone figures, and aims to include not only legitimate products, but also unlicensed and counterfeit handsets. This means the figures released year-on-year have changed slightly, with more devices on the market than previously acknowledged.
Using Nokia’s revised calculations, the Finnish company estimates that there were 1.26 billion mobile phones on the market in 2009 – a figure that previously stood at 1.14 billion using older calculations.
The updated figures do mean that Nokia’s market share appears to have shrunk slightly, from 38 per cent to 34 per cent, although the fact the company is fighting for a share of a bigger market means the overall numbers are likely to be similar.
Either way, the stats highlight just how buoyant the mobile phone market is, despite a global recession. Nokia also expects volumes to be up by around 10 per cent in 2010, and is also looking at taking an increased market share. With impressive smartphones such as the Nokia N900 and Nokia E72 on the market, we wouldn't bet against it either.