Remember TEVA, the top secret deal Nokia signed with Heroes creator, Tim Kring back in 2009? It's finally coming to life, as Nokia today unveiled Conspiracy For Good - a "world-first" entertainment experience combining Kring's storytelling with the Nokia Ovi Store to bring people together with the aim of doing good in the world. Read on to find out more about Conspiracy for Good...

Conspiracy For Good is a multi-platform interactive story with the aim of creating positive social change in the world, taking place in real-world London as participants hit the streets to take part in the story.

Speaking about Conspiracy For Good, Kring said he wanted to explore "new ways to use storytelling to put a positive message in the world" in a story that "spilled out into the streets."

“Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative.”

Participants can choose to enter through www.ConspiracyForGood.com to become part of the CFG community. As the story evolves it will create social and educational change and awareness for the Charaika Basic School in Eastern Zambia in a game that's a force for good says Nokia.

Once registered, UK participants can download an app called Conspiracy For Good: DeadDrop, powered by Nokia Point & Find from the Nokia Ovi Store to point at images in the real-world to discover clues and participate in challenges during a series of upcoming events taking place in London from mid-July through to early August.

Other apps players will be able to download from the Nokia Ovi Store will include "Exclusion" and "Mainframe Liberator" in mid-July to unlock cows to confidential websites and hidden information within songs from Ovi Music.

“Conspiracy For Good is Nokia’s most powerful example to date for how content owners can blur the lines between the online and real-world to connect people to change,” said Tero Ojanperä, Nokia's executive vice president.

Anyone from any country can take part in the conspiracy online or on their handset for free. Participation in the London events is also free-off-charge, with no purchase necessary.

Check out the video below of Tim Kring explaining more about the aim of Conspiracy For Good, and the vision behind it. It's an interesting watch. We'll be bringing you more on our own inside track to Conspiracy For Good later today. So keep an eye out!