The Nokia Microsoft alliance isn’t just about slapping the Nokia badge on top of the Windows Phone OS. No, the Nokia Microsoft partnership is all about creating and expanding the ecosystem of your smartphone. What does that mean to the average Nokia smartphone user? Read on and we’ll explain all about the Nokia Microsoft smartphone ecosystem.
When Stephen Elop talks about ecosystem he’s talking about everything that makes a living and using a smartphone simple. It’s not about waiting for updates or having to install every tools, it’s about having a device that delivers the experience every time.
Nokia Windows Phone Smartphone: The Facts
The official blurb goes along the lines of ‘The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products and have unrivalled scale, product breadth, geographical reach, and brand identity.’ What this means is, when you open the box of your new Nokia smartphone you’ll find a self-contained smartphone crafted for the job.
This means we’ll start to see greater differentiation between devices and price points. Nokia has always been an innovator and strives to push amazing technologies down the foodchain. So, in the future we’ll see Nokia and Microsoft combing services and technology assets to push this innovation harder. This means we'll see stuff like Bing, Xbox, Office, Windows Phone and Nokia Ovi Maps, Ovi Chat and Ovi Store all in one package.
Nokia Microsoft Smart Devices and Mobile Phones
To help clarify the Nokia Microsoft Ecosystem there will be two divisions: Smart Devices and Mobile Phones. Here we look at what this means to the casual user.
Smart Devices will be made up of Symbian smartphones, MeeGo devices and the Strategic Business Operations (SB). Smart Devices will be responsible for creating and then expanding on the Windows Phone range of devices to come.
Mobile Phones have been tasked with reaching out to push Nokia's "web for the next billion" with the aim of making devices more affordable for emerging markets but for also for delivering an amazing user experience both on the internet and the device itself.
Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.
What do you want to see in your Nokia Windows Phone? Let us know in the Comments below.
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