The new Nokia Pure font is more than just a new typeface. It represents the visual repositioning of a brand. And happily, it looks great. Now DesignStudio has taken Nokia Pure appreciation to the next level by designing a range of artwork featuring the font as the subject. We reveal all after the cut.
DesignStudio has been involved with Nokia for over two years now, and has played a key part in assessing the visual impact of Nokia's brand elements, including the typeface.
Check put the Nokia Pure font and new branding
Nokia Pure is the result of that process, and to celebrate its unveiling, DesignStudio has created a collection of Nokia Pure-themed posters featuring designs from 13 different artists.
These stunning posters showcase a wide range of artistic talents, and use the new Nokia typeface in highly innovative ways to create the maximum visual impact.
Only 20 of each design are being made, with some repeating the same image over all 20 and others featuring a unique design on every poster.
These outstanding works of art have been priced at £50 each, with all the proceeds going to the British Dyslexia Association. Head over to the dedicated DesignStudio site for a closer look.
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