Stephen Elop, Nokia CEO, has been talking about what he believes are the five pillars of success to creating the perfect Nokia ecosystem. Exciting consumers, working with operators and trusting developers is key. Read on to find out the five pillars of ecosystem success.
Stephen Elop in his keynote address at Open Mobile Summit talked about what he saw as the challenges ahead for Nokia and how Windows Phone become the third successful ecosystem out there, sitting alongside Android and Apple.
Five pillars to be successful as the third ecosystem
1: Delight consumers
This is all about meeting and surpassing the expectations of the consumer. In terms of Nokia devices it’s about differentiation in design as well as bringing together the best hardware and features. Elop sees his task with Nokia Windows Phone is to deliver "waves of devices that deliver on the mobile experience".
2: Complete the mobile ecosystem
This is so much more than simply delivering the hardware and the platform. A complete ecosystem should deliver full integration that includes multiple languages, mapping, location and services together. Elop suggested that the acquisition of Skype by Microsoft is a great example of helping bring all the pieces together.
3: Support Operator
A successful ecosystem needs to support the operators in the regions around the world better than no one else. As Elop hinted, Apple may have a "certain relationship" with operators but Nokia is better positioned. After all, it has a long history of helping operators. Nokia Billing is a great example. Things like SIM based NFC help the operators, so anything Nokia can do to help operators is beneficial to the ecosystem.
4: Broaden the ecosystem
Mobile is focussed on smartphones right now but as with any technology, it’s all about broadening the ecosystem. For Nokia this means bringing in other connected devices, whether they be IP TVs, game consoles, cars even, reaching out to these devices to bring the user experience on to these device. Elop believes this "needs to happen" and we can expect to see both Nokia and Microsoft working together to broaden the connected ecosystem.
5: Build the Developer Community
Stephen Elop believes it is critically important to reach out to the developer community, to give them an environment to innovate and create great apps and services. Nokia has 140,000 new users a day and with Ovi Store now approaching six million downloads a day there is a thriving community out there.
So what do you think, is Nokia making the right moves to bring them up to speed? Let us know in the Comments below.